How to Grow your Domain Authority
Published: 18 Feb, 2023

What is Domain Authority?

Domain Authority is otherwise known as DA and it is a search engine ranking metric developed by Moz that predicts how likely a website is to rank in search engine result pages. Domain authority is a process of evaluating a website's ranking on a scale of 0 to 100, with 100 being the highest possible score.

A website's domain authority can be categorized as poor, average, good, or excellent. A score above 60 is considered to be an excellent domain authority. The analysis provides insight into any weaknesses and areas where the website excels.

Also read: the concept of domain flipping

How to Increase your Domain Authority

Below are 7 steps you should take in order to increase your domain authority;

Implement Best On-Page SEO
Implement Best OFF-Page SEO
Build a Mobile-Friendly Website
Ensure proper Internal and External Linkable Structure
Reduce High Bounce Rate
Promotion of your website on Social Media
Enhance the Spead of your Webpages

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1. Implement Best ON-Page SEO

To optimize your website's search engine visibility, it is important to focus on all three types of SEO: Off-page, On-page, and Technical. Regularly updating your website with optimal On-page SEO techniques can provide a quick boost in rankings. Additionally, improving your website's SEO can not only increase its search engine ranking but also enhance your domain authority.

2. Implement Best OFF-Page SEO

Off-page SEO refers to the tactics used outside of your website to boost your search engine rankings. This can include getting your website or business name mentioned on other sites without necessarily including a link back to your site. Implementation of proper OFF page SEO will also help to increase your domain authority

3. Build a Mobile-Friendly Website

A mobile-friendly website is optimized to function seamlessly across all devices, without any changes or limitations in usability. Navigation drop-downs are minimized and Flash animation is avoided to ensure smooth performance on mobile devices. The majority of web users come from smartphones, So, ensure that your website is well-optimized and mobile-friendly.

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4. Ensure proper Internal and External Linking Structure

Internal linking is a technique used in on-page SEO to connect various elements of your website, such as posts, pages, categories, and images, based on relevance. This method allows visitors to navigate your website easily, and it must be properly done as it can help you to increase your domain authority.

Creating external/backlinks is an effective SEO strategy that signals to search engines like Google that your website contains valuable content that other sites are linking to. This improves your website's relevance in search engine results. If both are done properly, your domain will gain more authority on search engines.

5. Reduce High Bounce Rate

To reduce your bounce rate, first, you must understand how it works. Writing quality content is the first step and this will allow your visitors to spend more time on your website.

Try and understand your visitors and provides them better user experience. Being able to keep your visitors is a pointer to search engines and a call for better domain ranking.

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6. Promotion of your Website on Social Media

There are a lot of social platforms you can use to further promote your websites and content such as Facebook, Twitter, Pinterest, Reddit, quora, and so on. As long as you don't spam the websites, and your content is informative, you will get better domain authority.

7. Enhance the Spead of your Webpages

The longer it takes for your website to serve information to visitors the quicker they will leave. The speed at which your website loads data is hence important to the ranking and success of your website.

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